Wednesday, November 30, 2011

CoffeeIcon.com Presents The "My K-Cup" for your Keurig Brewer

The reusable K-Cup filter assembly allows you to use your own gourmet ground coffee in your Keurig brewer. Only works in Keurig home brewers: Mini B30, Elite B40, Ultra B50, Special Edition B60, and Platinum B70. Does not fit the Keurig Commercial brewers: B100, B100P, B100R, B130, B140, B200, B2000, B2003 or B3000. Want a Starbucks K-cup or Folgers K-cup? Make your own! We sell Starbucks and Seattle's Best on our website. Starbucks and Folgers do not make a K-cup, but now, you can make your own. www.coffeeicon.com

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Saturday, November 26, 2011

Dark Roast Vs. Light Roast

!±8± Dark Roast Vs. Light Roast

Consider the last time you bought a bag of coffee. Perhaps it's wrong of me to assume, but would I be correct in guessing the coffee you purchased was a dark roast?

Most of the coffee available to the home consumer today is a dark roast. And by watching coffee commercials and reading the ads, without hesitation, one would easily believe the dark roast is, by far, a superior coffee. But when it comes to the roast of your coffee, while a great deal of it simply has to do with personal taste, don't believe mass marketing that says the dark roast is the ultimate expression of quality coffee. It's not. In fact, it's often quite the opposite.

There are reasons the dark roast has become so popular. For one thing, the coffee industry is extremely large. It's the second most-highly traded commodity next to oil. Just think of the massive volume of coffee that hits the consuming market each year. Then consider this: only 10 percent of that coffee qualifies as excellent in quality. The remaining 90 percent is considered somewhere between average to poor. Meaning there's nothing very special about it, no inherent flavors that set it apart from any other coffee. And if there are intriguing flavors, most likely they aren't desirable. For instance, a typical low-grown Robusta coffee can taste medicinal, even rubbery.

So, if so much of the coffee grown is of mediocre quality, why is it that people so happily consume so much each and every day? The answer: The Ubiquitous Dark Roast. (Well, and a lot of cream and sugar too. I'll cover that some other time.)

Dark roast simply means that the coffee bean has been roasted to a higher temperature and typically for a longer period of time. This process causes all of the flavor molecules stored within the coffee beans--both the good and bad flavors--to be burnt away. By roasting so dark, the end consumer (you) can't tell whether it's a good bean or a bad bean because all the natural flavors have been turned to charcoal.

Think of it this way: a fine filet mignon and a strip of utility beef; if they've both been very overcooked, even a culinary expert would never be able to tell the difference between the two. Same with coffee.

So if you're a large coffee company, what do you do? You roast dark, then, market the heck out of it and try to convince the mass market that it's a wonderfully rich and complex coffee. Now you can't really blame them can you? What else are they supposed to do, admit why they're roasting your coffee so dark?

Not to be misunderstood, I'm not saying a dark-roasted coffee is always poor quality. There are some wonderful dark roast single-origin coffees and blends out there. Just don't assume the dark roast is as "rich and flavorful" as many roasters say it is. Most of the time there is a reason it's roasted so dark.

Instead of going with a dark roast next time you're picking up your bag of coffee, consider trying a freshly-roasted bag of something slightly lighter, perhaps a "city" roast or even a "full city" roast (almost a dark roast) if you're not wanting to leap into lightness with reckless abandon. When shopping, keep in mind that the lighter the roast, the more confidence the roaster is showing in the quality of the raw bean.


Dark Roast Vs. Light Roast

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Monday, November 21, 2011

The Green Coffee Beans

!±8± The Green Coffee Beans

Green coffee beans naturally have to go through a special process before they reach the phase of being turned into the popular hot drink that so many people love and enjoy on a daily basis. A large number of people all around the world crave and depend upon the boost that a freshly brewed cup of delicious flavor and amazing aroma that makes its way to your taste buds and to your senses.

One enjoyed benefit that many people enjoy is the fact that there is a large variety of different flavors they can drink and enjoy when it comes to coffee that has been made from green coffee beans. This is largely due to the fact that the beans that are used to make this well-known drink are grown in several different countries, as many as 50 countries or more. The variation in the process that is used in each of the different countries throughout the planting procedures and differences in the soil that is used, the harvesting, as well as in the preparation and the roasting procedures that are used will all play a very big factor into each of the varieties and different delicious tasting flavors that you and your family have grown to love so much and enjoy each day.

The beans are transformed as they go through the necessary process of being roasted and this is the important process where the physical properties and the chemical properties of the green coffee beans will take place because of the temperatures that are reached as they are heated. Before you are able to enjoy the rich taste in flavor that these little beans provide they must go through a series of steps such as being cleaned properly, the heating process of being roasted at just the right temperatures, the cooling process necessary after roasting has been performed, the necessary grinding that has to be done to the beans, and finally the last process in the packaging of the product so that it can be shipped to various stores located all over the world.

If you have not tried the fabulous taste in flavor that green coffee beans are so known for providing, then you simply do not know what you have been missing out on. Explore the variety of websites that are available on the Internet for ordering information and for the variety in flavors that are available to you.


The Green Coffee Beans

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